Was the banner ad the original sin of the Web? What if the Web had identity baked in at inception? What would happen if companies had to compete without the moat of owning the social graph?
I spoke with @Jbat@mstdn.media about his early days helping to shape the Web as co-founder of Wired and how he sees #ActivityPub powering an important new era... provided we can overcome "the extraordinary inertia of the system we've built over the past 30 years".