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Last week, Christopher Baxter, the editor of @SpotlightPA, a nonprofit local newsroom in Pennsylvania, made a post on LinkedIn that started: “I recently had lunch with a staunch, pro-Trump Republican and highly successful business leader, and his views on local news changed my own.” In the post, Baxter went on to explain that nonprofit newsrooms' focus on pro-democracy language might not be serving them well. Intrigued, NiemanLab's Sophie Culpepper gave Baxter a call to find out more.
Nieman LabHow can we reach beyond the local news choir? Spotlight PA’s founding editor has ideasIn the wake of the 2024 election, where “democracy” was not a top issue for most voters, local news messaging focused on democracy may not suffice to build the broad coalition essential to give local news in the U.S. a sustainable future.