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With today's announcement you can see the stories that some terrific publishers are curating on Flipboard:

Afar
@AfarMedia

The Root
@TheRoot

Pitchfork
@pitchfork

The Collector
@thecollector

LGBTQ Nation
@LGBTQNation

Mental Foss
@mental_floss

Semafor
@Semafor

JoySauce
@Joysauce

The Verge
@theverge

Refinery 29
@Refinery29

Smithsonian Magazine
@Smithsonianmag

SPIN Magazine
@SPINMag

IndieWire
@IndieWire

Conversation US
@ConversationUS

Digiday
@Digiday

@mike @AfarMedia @TheRoot @pitchfork @thecollector @LGBTQNation @mental_floss @Semafor @Joysauce @theverge @Refinery29 @Smithsonianmag @SPINMag @IndieWire @Digiday @ConversationUS

I think it's really funny that they are specifically doing the type of thing have been advising not to do on their podcast for large businesses....which is using someone else instance....

Mike McCue

@rotfarm I think that publishers and creators will have multiple accounts in the for different purposes and use cases. For example I now have three accounts in the Fediverse: My Flipboard account where I curate interesting content into magazines that people can follow. My Mastodon account where I mostly post and converse about the Fediverse. My PixelFed account where I post photos.

@mike Oh, no I meant that they wouldn't create their own mastodon instances. Flipboard has multiple accounts for types of news, and I was thinking those others would do that, as opposed to repeating the same idea of using another's instance as a platform, but now thinking about it, it maybe makes sense as flipboard itself is an app business platform for distributing news.