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#dietmountaindew

2 posts2 participants0 posts today

Interior, PepsiCo HQ conference room, early 2010s.

Senior exec: We need to do something to boost Diet Mountain Dew sales. Younger consumers say it's no good for them and aren't drinking it.

Junior exec: Good news, sir. We're partnering with an up-and-coming popular music singer, an Ms. Del Rey, and she's including a song on her new album. It sounds like a love song, and I think it will be just what we need to really target the youth market.

Senior exec: I've never heard of her - I hope we're not paying too much.

Junior exec: Excellent point, sir. I'll negotiate for a discounted rate. She also mentioned she had an idea for a song about Pepsi Cola, so maybe we can get two songs in the same contract.

Senior exec: Get it done!

Lana: Yeah, I can do two songs.