2025 MLB Jersey Patch Sponsors: The Brands Behind Baseball

The jersey patch era is in full swing for the 2025 MLB season — and it’s changing the game. With 25 of 30 teams rocking sponsored patches, Major League Baseball is following the NBA and NHL into a new sponsorship frontier. From hometown heroes to global giants, brands are locking in jersey real estate to tap into loyal fanbases and big-league star power.

In our latest blog, we break down every team’s 2025 patch sponsor, explore the industries behind them, and highlight how brands are stepping up to the plate — especially on powerhouse teams like the Yankees and Dodgers.

Finance reigns above other industries with five brands, followed by energy with three each. The rest of the MLB jersey patch brands are spread across a wide variety of industries including healthcare, convenience stores, building materials, and even gaming (Nintendo).

Motorola is the only brand sporting two MLB jersey patch deals (with the Cubs and Padres), playing in both the West Coast and the Midwest. By linking up with teams that boast major national fanbases, they’re not just covering geography—they’re claiming prime real estate on some of the game’s most-watched jerseys. They’re not stopping at baseball either as Motorola also suits up with the Chicago Bulls and Milwaukee Bucks, proving their patch game is strong across American sports leagues.

There are currently 5 MLB teams without jersey patch sponsors: Chicago White Sox, Minnesota Twins, Tampa Bay Rays, Washington Nationals, and Colorado Rockies.

MLB 2024 Postseason & MiLB Helmet Sponsorship

This multi-year partnership between MLB and the German workwear brand began last season with all teams wearing Strauss-branded batting helmets during the 2024 MLB Postseason. This will continue for the 2025 MLB postseason and an addition will be worn on all 2025 Minor League Baseball (MiLB) regular season batting helmets.

2024 MLB Jersey Patch Partnerships

Scroll through jersey patch examples from every MLB team! At Blinkfire, we use our AI and computer-vision technology to judge logo visibility and help teams create more valuable partnerships. Check out our Blinkfire playlist featuring the posts below. Our comprehensive Sponsorship Report allows teams to accurately track and value all sponsorships in real-time across owned and operated channels, team members, earned media, and other entities!

Los Angeles Dodgers – Guggenheim Group

Chicago Cubs – Motorola

San Diego Padres – Motorola

Seattle Mariners – Nintendo

New York Yankees – Starr Insurance

Atlanta Braves – Quikrete

Baltimore Orioles – T. Rowe Price

Athletics – Visit Las Vegas

Miami Marlins – ADT

Cleveland Guardians – Marathon Petroleum

Houston Astros – Occidental Petroleum (Oxy)

Texas Rangers – Energy Transfer

Toronto Blue Jays – TD Bank

Kansas City Royals – Quiktrip

Los Angeles Angels – Foundation Building Materials

Philadelphia Phillies – Independence Blue Cross (IBX)

San Francisco Giants – Chevrolet

Arizona Diamondbacks – Avnet

Boston Red Sox – MassMutual

Pittsburgh Pirates – Sheetz

Detroit Tigers – Meijer

Milwaukee Brewers – Northwestern Mutual Life

Cincinnati Reds – Kroger

New York Mets – New York Presbyterian Hospital

St Louis Cardinals – Stifel

Track Jersey Patch Value and More with Blinkfire

With Blinkfire, you can track and value every sponsored asset — from the outfield wall to the mound and even foul-territory grass — and benchmark against other teams to build smarter, more profitable partnerships.

Our AI-powered platform covers it all: social, digital, streaming, and broadcast, giving you a 360° view of your brand value in one place. Dive into our powerful reporting tools built and see the data difference for yourself.