Temu and Shein drop US ad spending as they face tariffs on even small sales
Temu’s daily average US ad spend on Facebook, Instagram, TikTok, Snap, X and YouTube declined a collective average of 31% in the two weeks from 31 March to 13 April compared with the previous 30 days, said Sensor Tower.
Shein’s daily average US ad spend on Facebook, Instagram, TikTok, YouTube and Pinterest fell a collective average of 19% over the same period.
https://www.theguardian.com/technology/2025/apr/17/temu-and-shein-drop-us-ad-spending-as-they-face-tariffs-on-even-small-sales?CMP=share_btn_url